Coldplay – Violet Hill

Coldplay is a British alternative rock band, formed in London, United Kingdom in 1997. The band comprises vocalist and pianist Chris Martin, lead guitarist Jonny Buckland, bassist Guy Berryman, and drummer Will Champion.

Having released four successful albums, (all of which debuted at #1 on the UK album chart) Coldplay have also achieved great success with their singles, such as Yellow, Speed of Sound, the Grammy-winning Clocks and the US and UK #1 single Viva la Vida.

Frontman Chris Martin credits 1980s Norwegian pop band a-ha for inspiring him to form his own band.

Coldplay are one of very few current British music acts to achieve major success in North America. Despite their large worldwide popularity, the band has remained protective of how their music is used in the media, refusing its use for product endorsements. In the past, Coldplay had turned down multi-million dollar contracts from Gatorade, Diet Coke, and Gap, who wanted to use the songs “Yellow”, Trouble, and Don’t Panic respectively. According to Martin, “We wouldn’t be able to live with ourselves if we sold the songs’ meanings like that.” On the other hand, “Yellow” has been used to back TV trailers for “The Simpsons” and “Viva la Vida” from their latest album features on the current iTunes TV advert.